IBM Watson

Symmetry Labs partnered with Daybreaker, an organization that holds morning workouts and dance parties, to make the world’s first  ‘cognitive dance party’ powered by IBM’s artificial intelligence engine, Watson. Symmetry built a giant LED sun that rose from behind the horizon that was programmed with an interactive LED dance floor.

“Our partnership with Symmetry Labs was a truly exciting one. When we get to work with a company that truly understands the intersection of human experience and technology, it’s magic. We are excited to continue collaborating with them on all our future events and experiments.“ — Radha Agrawal (Co-founder @ Daybreaker)

  • Client

    IBM / Ogilvy

  • Event

    Daybreaker

  • Location

    San Francisco, CA