Lightcycle at Superbowl City

At the biggest Super Bowl the NFL has ever  celebrated, Super Bowl City was the hub of the fan energy zone and excitement.

Centered in Justin Herman Plaza, Symmetry  Labs created an experiential activation for fans  of all ages in which fans were invited to compete in an interactive race for their favorite team for the reward of a custom light show on Symmetry Lab’s 2-story LED light sculpture. 

  • Client

    NFL

  • Location

    Embarcadero Plaza - San Francisco, CA